Tag Archives: Jon Goldman

Guest Blog Post: Is Age Just a Number?

11 Nov

By Guest Blogger – Jon Goldman, Brand Launcher, Baltimore, Md.


Businesses are encountering new challenges with today’s multi-generational workforce that brings together the Boomers (1946-1964), Generation X’ers (60s and 70s) and Generation Y’ers (1982-2000). For owners and managers, this means a greater understanding of the expectations and life differences of the different groups, as well as identifying the issues that your company faces because of the multi-generational team. This is vital because we’re not just talking about simple cultural differences (They call that music? What does LOL and IMHO mean?). Rather, your company – if it hasn’t already – can expect to encounter serious challenges both in the day-to-day operations and long-term because these groups have vastly different expectations of themselves, each other, and you.

There are easy-to-implement, cost-effective solutions that will help clarify assumptions about the different generations, enable you to avoid making the biggest mistakes in managing each age group, and offer strategies that work for the different generations.

  • Do you know why79% of people who quit their jobs do so because of the lack of one specific thing?*Learn real-life effective ways to praise your workers, rewarding them appropriately regardless of which generation they are from.
  • Do you know that a 5% increase in employee loyalty because of this one thing* can increase profits by 50%? Are you ready to learn how to reduce turnover and increase engagement?
  • Do you know that if companies had this one specific thing*, it could increase profitability by 600%? Are you doing this properly? Have you created a Path of Ascension for your employees?

This refreshingly practical session reveals solutions to “bridge the gap,” even between team members who are 40 years apart, and impart which counter-intuitive strategies have the biggest ROI when managing your team. You can’t afford to miss this workshop because age is not just a number; properly managing your team will help you improve your recruiting and hiring, profitability, sales, ability to compete and retention.

* The one thing is – Appreciation. Meaningful appreciation, in particular.

You can attend Jon Goldman’s NADA Workshop:
Manage a Multigenerational Dealership
1/26/2014       10:30am – 11:45am        Room 206 -207