Did you realize that there are actually two kinds of SEO? When most people talk about SEO, they’re talking about “traditional” SEO – where you’re doing things to a website to get it to show up higher when someone does a search in Google. With Local SEO, you’re only trying to get a site to show up in a specific geographic area.
Pizza delivery is the perfect example… If you go to Google and type in “pizza delivery”, you’ll get a list of pizza delivery places near the dealership. If you go home and do the same search, you’ll get a completely different set of results. Google knows your location (because of your IP address), and knows you need a pizza delivery joint that’s nearby.
Google treats auto dealers the same way. Even if a city isn’t entered as part of a search query, Google will return local results for automotive related searches.
That’s why it’s important that dealers utilize a Local SEO strategy. Local SEO involves additional signals and elements that aren’t a part of traditional SEO.
If you’re in a metro area, think about how many dealers are in your market. For the more general terms, you’re fighting against every franchise dealer AND every used car dealer. There could be more than 200 dealerships in your metro, and they’re all fighting for a spot on page one.
Without the extra signals involved with Local SEO, you’re not going to be able to compete. Take a look at the 2015 Local Search Ranking Factor Study from Moz – it’s a detailed list of exactly which signals matter the most for local relevancy in Google searches.
Local SEO is the secret sauce that will help your dealership excel in 2016.
To hear more from Greg, attend his workshop:
Automotive SEO is Serious Business
Thursday, March 31 12:15pm – 1:30pm N253
Saturday, April 2, 10:15am – 11:30am N255-257