Local SEO- Get Your Dealership Found

1 Mar

contact_67912
Guest Blog Post from: Greg Gifford, Director of Search and Social, DealerOn

Did you realize that there are actually two kinds of SEO? When most people talk about SEO, they’re talking about “traditional” SEO – where you’re doing things to a website to get it to show up higher when someone does a search in Google. With Local SEO, you’re only trying to get a site to show up in a specific geographic area.

Pizza delivery is the perfect example… If you go to Google and type in “pizza delivery”, you’ll get a list of pizza delivery places near the dealership. If you go home and do the same search, you’ll get a completely different set of results. Google knows your location (because of your IP address), and knows you need a pizza delivery joint that’s nearby.

Google treats auto dealers the same way. Even if a city isn’t entered as part of a search query, Google will return local results for automotive related searches.

That’s why it’s important that dealers utilize a Local SEO strategy. Local SEO involves additional signals and elements that aren’t a part of traditional SEO.

If you’re in a metro area, think about how many dealers are in your market. For the more general terms, you’re fighting against every franchise dealer AND every used car dealer. There could be more than 200 dealerships in your metro, and they’re all fighting for a spot on page one.

Without the extra signals involved with Local SEO, you’re not going to be able to compete. Take a look at the 2015 Local Search Ranking Factor Study from Moz – it’s a detailed list of exactly which signals matter the most for local relevancy in Google searches.

Local SEO is the secret sauce that will help your dealership excel in 2016.

To hear more from Greg, attend his workshop:

Automotive SEO is Serious Business
Thursday, March 31   12:15pm – 1:30pm  N253
Saturday, April 2,       10:15am – 11:30am N255-257

By Guest Blogger : Joni Stuker

8 Feb

Since Women Influence The Majority of All Car Buying Decisions; then Why Aren’t We More Present Within Dealership Personnel?

Our world is rapidly changing and advancing, yet, in the area of women employed at a car dealership our numbers are rather stagnant.

Why is this is the norm? Is it because most dealers have done very little to encourage any movement? Are dealerships simply talking about wanting to change, but simply using the words without action?

It is beyond time for dealerships to look within their “4 walls” and take the necessary steps towards achieving this important goal. Let’s start by taking at a look at environment. Does your dealership host a “male dominant atmosphere”. One where a female could feel potentially awkward in? Do you have salespeople still huddled at your entrance? Let’s face it no one feels comfortable approaching a small “gang” when looking for a career opportunity, let alone if buying a vehicle.

Does your dealership offer a “flex schedule”. One that is going to attract a broader range of candidates from all backgrounds. Have you looked into the possibility of job sharing? Looking into setting a unique avenue of job sharing. If in sales, this would equate to splitting commissions and daily tasks, but also ensuring a potential greater balance between home and work.

Take a moment to really look at how your dealership currently outlines a clear pathway for career advancement. If you have a talented receptionist, can they see a way to stay long term at your store and grow? Or does their role appear to be someone dead ended?

What training to do you provide for each department? You need to ask yourself if the training is something that you provide repetitively, or on a one time basis? Does the training you provide devote a significant amount of time within one key area? If so, remember that effective training must be well rounded.

How are you currently recruiting? Do you utilize your “circle of influence”? In other words, do you look for employees via current employees assist? Have you reached out to your daily service customers and attached a notice of “opportunity” to each receipt? During your customer appreciation events, do you provide notice of the career opportunities? If not, these are excellent places to begin.

In order to bring dealership wide career awareness, implement a monthly meeting for current employees. Be sure to have a department head present and allow casual conversation regarding growth. Remember, people need to see and hear that they are not only valued but that there is a “next step”. This will also open up a much broader inter-departmental communication path. Too often we fall into the “left hand right hand” category. One where the other side has no idea of how or if they could assist.

Learn that the first step is taking an honest look at yourself and your dealership. With this look, determine if you are truly willing to make the necessary changes to grow with in this area. If you take on the steps outlined above, you will learn how to retain and attract more women into working at your dealership.

Yes, those powerful women that directly influence your sales and service business.

I wish I could repeat the number of times I have had an auto dealer tell me how they wanted to “fill their sales staff” with women employees. Well, if you follow what I outline, you can!

Simply don’t shy or ignore the obstacles.

Identify, change & grow!


You can hear more from Joni Stuker during her panel discussion:

Create a Culture to Win with Women
3/31/2016           2pm – 3:15pm      N220
4/1/2016     10:30am – 11:45apm   N101 -102

 

The NADA quick guide

26 Jan

How much do you know about some of world’s largest hotels? Las Vegas has more hotel rooms than any city on the planet, but the rooms are just a small portion of what makes these properties great. Check out the fun fact guide to all our #NADA2016 Convention hotels.

 

2162_Convention_Hotel_infographic_v2

Do you need help to justify your attendance to NADA?

8 Dec

NADA is not just for Dealer Principals. We have the education and connections for all positions in the dealership. Get the training you need to stay competitive in this industry. Join the conversation and tweet your approval stories and tips to #NADAGetAppoved.
2160_Get_Approved_Infographic

NADA Convention Posts 12% Attendee Increase during First Week of Registration

23 Oct

VCosmoOnline registration for the 2016 NADA Convention & Expo in Las Vegas is off to a fast start. Nearly 2,200 dealers and their managers registered to attend the convention during the first five days of registration, up 12 percent compared to the same time a year ago. And as one of the most popular destinations in the country for meetings and conventions, four hotels in NADA’s convention block have already sold out. They are Encore at Wynn, Marriott Convention Center, Renaissance Hotel and Wynn Las Vegas.

Sixteen hotels are still available in NADA’s block. Other top hotels include the Cosmopolitan of Las Vegas, Aria Resort & Casino and Vdara Hotel & Spa. Aria and Vdara are located in CityCenter, which is considered a city within a city spread out over 67 acres on the Las Vegas strip and includes hundreds of restaurants and shops, spas, shows, nightclubs and other unique attractions.

The NADA convention—which runs from Thursday, March 31, through Sunday, April 3, 2016—will be held at the Las Vegas Convention Center.

Considered the “Automotive Industry Event of the Year,” the NADA convention includes dealer-manufacturer franchise meetings, new educational workshops for dealers and managers, hundreds of exhibitors on the expo floor showcasing the latest equipment, services and technologies for dealerships and numerous networking events for attendees.

Dealers and their managers who register by Nov. 27, 2015, will receive the early-bird rate—a $100 discount from the onsite registration rate. For more information or to register, visit www.nadaconvention.org/register.

Introducing the 2016 NADA Keynote Speakers

27 Aug

The National Automobile Dealers Association announced its keynote speakers for the 2016 NADA Convention and Expo in Las Vegas.1987_E-Blast_Banners_v2

The speakers are:

• Friday, April 1: Jeff Foxworthy, comedian and entertainer; and 2015 NADA Chairman Bill Fox;

• Saturday, April 2: Heading into a presidential election, Mike Allen, Politico’s chief White House correspondent, will moderate a panel session with        Karl Rove, former deputy chief of staff and senior advisor to President George W. Bush, and Howard Dean, former governor of Vermont and former      chairman of the Democratic National Committee; and incoming NADA Chairman Jeff Carlson;

• Sunday, April 3: Peyton Manning, quarterback for the Denver Broncos, will provide an inspirational address.

The NADA convention, which runs Thursday, March 31, through Sunday, April 3, includes dealer-manufacturer franchise meetings, hundreds of educational workshop sessions for dealers and their managers, several hundred exhibitors on the expo floor and numerous networking events.

A message from NADA President, Peter Welch

27 Jul

 

Dear NADA Members:

As you may have heard, the 2016 NADA & ATD Convention & Expo will be held in Las Vegas from Thursday, March 31st thru Sunday April 3rd.  These dates are later than our traditional timeframe of January or February.  The NADA Board of Directors felt it was in the best long term interest of our members, exhibitors and industry partners to hold the Convention in Las Vegas every other year instead of every four years.  The NADA Board considered many factors in its decision, recognizing that there might be some conflicts in the transition years.

Las Vegas is an extremely popular destination for most of the top tier conventions and trade shows, and these events are booked many years in advance.  In order for NADA to move its Convention to Las Vegas every other year, we had to change our dates (from our traditional January or February timing) for the 2016, 2018 & 2022 shows, in order to secure our desired timeframe in the long term.

We realize that many dealers and dealership employees may have scheduling conflicts due to spring break, religious holidays or end of the quarter sales.  We apologize for any inconvenience, but again, we felt like this was the best long term decision.  For your planning purposes, the Convention dates through 2022 are listed below.  You will also note that Orlando has been taken out of our rotation.

2016 Las Vegas – March 31 – April 3

2017 New Orleans – January 26-29 (NADA’s 100th Anniversary Celebration)

2018 Las Vegas – March 22-25

2019 San Francisco – January 24-27

2020 Las Vegas – February 14-17

2021 New Orleans – January 21-24

2022 Las Vegas – March 10-13

We hope you will be able to join us for the 2016 NADA & ATD Conventions in Las Vegas.  Be on the lookout for information about our exciting keynote speakers, workshops, and the latest innovations from the expo hall.  Attendee registration and housing will open in early October with an early-bird discount – a savings of $100.

We have plenty in store for the “Automotive Industry Event of the Year” and we look forward to seeing you in the fabulous city of Las Vegas March 31-April 3 of 2016!

Sincerely,

 

Peter Welch
NADA President