Archive by Author

The Exhibit Experience – What’s New for 2013

17 Aug

Based on feedback from our exhibitor partners, we’re making some changes to the 2013 NADA/ATD Expo. Here’s a partial list of some of the new initiatives we’re planning for 2013 to enhance the show experience for everyone.

* Consistent Expo Hall openings each day at 8:30 a.m.  Monday’s Expo closing time has been adjusted from 5:00 p.m. to 3:30 p.m. (There’s no Super Bowl conflict on Sunday.)

* The “Social Connection Zone” will be relocated to the central area of the Expo Hall with an inviting lounge floor plan and a double-sided Twitter Fountain.  NADA’s social media efforts will continue to expand to enhance communication with exhibitors and attendees throughout the year

* Increased food service and seating within more ‘neighborhood’ eateries spaced throughout the Expo Hall.  These themed smaller restaurants are in addition to two larger perimeter Restaurants that will combine to help keep buyers on the show floor.

*  Exhibitors will receive access to monthly attendee registrant lists (September through January) posted on our website.  Demographic data will also be provided to help companies make better quality connections and cross reference with their own in-house database programs.

* The Mobile Applications are being upgraded to provide more sophisticated navigation through the event with the use of smart technology.

The NADA Expo is the auto industry’s largest marketplace for technology and services.  Co-locating with the NADA Expo, The American Truck Dealers (ATD) Expo offers products and services targeting thousands of  Heavy-duty and Medium-duty Truck Dealerships in the U.S.  Never underestimate the power of face-to-face.

For more information on how you can exhibit at the 2013 NADA/ATD Expo in Orlando (2/8 – 2/11 2013): www.nadaconventionandexpo.org

Top 10 Reasons to Exhibit at the NADA/ATD Expo

10 Aug

1. Introduce new products to the market.  With thousands of attendees on hand at this event, it’s a great opportunity to do a product launch with industry-wide exposure.

2. Establish industry positioning.  Exhibiting at this event is a great way to announce to the industry that your company is a player.

3. Meet with existing customers.  You can make weeks’ and months’ worth of sales calls to your existing customers in a short period of time.  Invite them to see what’s new.

4. Scope out the competition.  You’ll get a clear picture of your competition’s marketing strategy.

5. Visit with people who are otherwise hard to meet.  You’ll be able to get access to key buyers who are otherwise unapproachable.

6. Network with other professionals.  You can share your stories with other peers who have faced the same challenges, and learn from more experienced pros in the business.

7. Do market research.  During this 3-day event you can try new offers out on thousands of buyers and fine-tune your pricing and product focus.

8. Get media exposure.  You have access to trade press and national media to help you get your company’s marketing message out to the masses.

9.  Sell your product to new customers.  Overall, 77% of qualified attendees at events are potential new customers for exhibiting companies.  (Source: CEIR Research Report ACRR 1130.08)  The NADA/ATD show is a great way to get new business for your company.

10. Sell your product to other exhibitors.  This event offers hundreds of B2B opportunities for companies targeting other exhibitors at the show.

The NADA Expo is the auto industry’s largest marketplace for technology and services.  Co-locating with the NADA Expo, The American Truck Dealers (ATD) Expo offers products and services targeting thousands of  Heavy-duty and Medium-duty Truck Dealerships in the U.S.  Never underestimate the power of face-to-face.

For more information on how you can exhibit at the 2013 NADA/ATD Expo in Orlando (2/8 – 2/11 2013): www.nadaconventionandexpo.org

Exhibitions Offer Most Face-to-Face Value

3 Aug

Based on a survey of 9,000 attendees and 800 exhibitors, The Center for Exhibition Industry Research (CEIR) recently released the first in a series of reports selected from its landmark study, “The Role and Value of Face-to-Face Interaction.”  In this report, both audiences ranked exhibitions highest in terms of value from a list of 10 possible face-to-face interactions including; sales calls, exhibits, conventions, annual meetings, educational conferences with or without an exhibit component, and hosted buyer events to name a few.  Forty-eight percent of attendes ranked exhibitions as the most valuable face-to-face setting on the list.  In person sales calls were a distant second, at twenty-six percent.

Exhibitions are an excellent way to improve ROI via face-to-face contact with business partners.  Returning to a ‘back to basics’ system of quality interaction can create a unique buying/selling environment for those involved.  In addition, CEIR reports that approximately two-thirds of visitors place a high level of importance on face-to-face interaction during the pre-purchasing stages of the customer’s buying process.  Furthermore, research shows customers continue to require face-to-face interaction in the later stages of the purchasing process to maintain the ongoing relationship with their vendor.

The NADA Expo is the auto industry’s largest marketplace for technology and services.  Co-locating with the NADA Expo, The American Truck Dealers (ATD) Expo offers products and services targeting thousands of  Heavy-duty and Medium-duty Truck Dealerships in the U.S.  Never underestimate the power of face-to-face.

For more information on how you can exhibit at the 2013 NADA/ATD Expo in Orlando (2/8 – 2/11 2013): www.nadaconventionandexpo.org