Top 10 Reasons to Exhibit at the NADA/ATD Expo

10 Aug

1. Introduce new products to the market.  With thousands of attendees on hand at this event, it’s a great opportunity to do a product launch with industry-wide exposure.

2. Establish industry positioning.  Exhibiting at this event is a great way to announce to the industry that your company is a player.

3. Meet with existing customers.  You can make weeks’ and months’ worth of sales calls to your existing customers in a short period of time.  Invite them to see what’s new.

4. Scope out the competition.  You’ll get a clear picture of your competition’s marketing strategy.

5. Visit with people who are otherwise hard to meet.  You’ll be able to get access to key buyers who are otherwise unapproachable.

6. Network with other professionals.  You can share your stories with other peers who have faced the same challenges, and learn from more experienced pros in the business.

7. Do market research.  During this 3-day event you can try new offers out on thousands of buyers and fine-tune your pricing and product focus.

8. Get media exposure.  You have access to trade press and national media to help you get your company’s marketing message out to the masses.

9.  Sell your product to new customers.  Overall, 77% of qualified attendees at events are potential new customers for exhibiting companies.  (Source: CEIR Research Report ACRR 1130.08)  The NADA/ATD show is a great way to get new business for your company.

10. Sell your product to other exhibitors.  This event offers hundreds of B2B opportunities for companies targeting other exhibitors at the show.

The NADA Expo is the auto industry’s largest marketplace for technology and services.  Co-locating with the NADA Expo, The American Truck Dealers (ATD) Expo offers products and services targeting thousands of  Heavy-duty and Medium-duty Truck Dealerships in the U.S.  Never underestimate the power of face-to-face.

For more information on how you can exhibit at the 2013 NADA/ATD Expo in Orlando (2/8 – 2/11 2013):

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