Call for Workshop Opens on Monday, March 3rd

27 Feb

14-234-0_1340Starting Monday, March 3, NADA University is pleased to invite proposals for workshops for the January 22-25, 2015 NADA ATD Convention. Workshops should be on original and timely topics of broad interest to the automotive industry, and aimed at fostering lively discussions and technical exchanges among attendees. Speakers are selected by the NADA and ATD Boards of Directors and present their workshop up to three times over the four days of the convention. On April 3, NADA University will be hosting a webinar, “Tips for Submitting a Great Workshop Proposal.” You can join us for the webinar in real time or you can view it at a later date by clicking on link on the workshop submission page. If you have additional questions after the webinar about submitting a workshop proposal, please contact NADA’s workshop manager Barbara Roos at broos@nada.org. The deadline to submit a proposal is 5:00 pm eastern time on Friday, May 2.

To submit a workshop proposal please visit www.nadaconvention.org.

What’s new at the 2014 NADA/ATD Convention & Expo

23 Jan

Every year, we try to bring our attendees and exhibitors something fresh and exciting, and this year is no different. Take a look at the new things we have in store for 2014:

  1.  Afternoon Delight: Dessert and Coffee bar, compliments of NADA  Monday, Jan 27th 1 -2:30whatsnewpm on the Expo Floor in the Neighborhood Eateries.
  2. Social Connection Zone- Genius Bar, Tech Clinicians and daily mini Tech Session
  3. Best in Show Exhibitor Contest – The booths with the best booth design; creativity and branding will take home this first time award.
  4. Scan-n-Go registration kiosks – scan your confirmation code (print out or right from your mobile device) and get your registration materials quickly and easy!
  5. Award Winning Lifestyle Experience with department store partner, Saks Fifth Avenue.
  6. 64 workshop topics and 174 workshop session with 50 new presenters!

Which one are you looking forward to?

Participation in 2014 Dealership Workforce Study Opens to NADA and ATD Members at Convention

22 Jan

Comprehensive report helps dealers manage their workforce

NADA and ATD members can begin participating in the 2014 NADA Dealership Workforce Study at the NADA Convention & Expo in New Orleans, Jan. 24-27.workforce

The study, conducted by NADA and ESI Trends (formerly DeltaTrends), is the industry’s most comprehensive analysis of the dealership workforce. It aims to provide dealers with data to make informed recruiting and hiring decisions and meet their No. 1 challenge of attracting and retaining talented employees.

Dealers may enroll as individual dealerships or dealer groups. The web-based participation process is “easy, convenient, and totally secure,” said Kenneth C. Vance, chairman of NADA’s Dealership Operations Committee and a new-car dealer in Eau Claire, Wis.

At the study’s close, each participating dealership will receive a complimentary, individualized report (Basic Report) comparing its own employee compensation, retention and turnover, work schedules, hours of operation and employee benefits programs against data aggregated on a regional and national basis.

Participants may also purchase an individualized report (Enhanced Report) that further compares their dealership’s data against data for their franchise and state. In addition, all participants will receive, free of charge, a complete Dealership Workforce Industry Report providing cogent analysis of the industry as a whole, including state-of-the-workforce and demographic trends, plus aggregated compensation, retention and benefits data for each region of the U.S.

“This annual study was launched only two years ago, but participating dealers are already overwhelmingly telling us the reports are helping them to improve their workforce management and productivity,” Vance added. “We’re especially appreciative of efforts by the Automotive Trade Association Executives to ‘get the word out’ to dealers in their state and metro areas about the study and the benefit of participating in it.”

Dealers attending the convention are encouraged to visit the NADA Dealership Workforce Study kiosk in the NADA Pavilion (#3701) or the satellite booth to sign up and learn more about the study. They can also enroll at http://www.nadaworkforcestudy.com, send an email to WorkforceStudy@nada.org or call (800) 557-6232 with questions.

What to pack for the NADA Convention & Expo

21 Jan

packing infographicThe 2014 NADA/ATD Convention & Expo is almost here! As you get your things packed, just keep in mind that the temperature in New Orleans during the day is about 45-60° F and at night it could drop to the low 30s°. A heavy fleece or jacket might be a good addition, if you haven’t thought of it already.

The other must haves for surviving NADA are:

Business cards –to have on hand when networking with other dealers and exhibitors

Comfortable Shoes-  There is a lot of ground to cover in the Convention Center and New Orleans is a very walkable city, do your feet a favor.

Sweater –the temperature in the Convention Center may vary, so dress in layers that can easily come off and on.

Tablet/Mobile Phone/Digital Camera- stay connected with fully charged mobile device and digital camera.

Safe travels and see you in New Orleans!

Guest Blog Post: New Technologies in Local Television are Today’s Bridge to Future Customers

13 Jan

By G??????????uest Blogger: Steve Lanzano, President & CEO, TVB

Much like modern automobiles, technology has fundamentally changed how a modern television station performs.  Today’s TV station is not only local, it’s also social and it’s mobile.  The credits never roll, the power doesn’t go off.

Today’s consumer expects an on-demand connection to what they want when they want it.  Local broadcasters have responded with an entire fleet of digital assets that keeps the information superhighway flowing.
It comes down to SoLoMo.  (Social, Local, Mobile)

Today’s TV Station is Social. 

Communications between stations and viewers are a two-way street in every local market.  Viewers participate in their local news broadcasts, submitting pictures and video, joining the conversation with the station.  These viewers, in turn, connect to the news teams on an emotional level.  According to a Magid study, 61% of their respondents called local TV broadcasters the “most important source” of information in their community.

Today’s TV Station is Local

At its heart, a TV station is there to serve its community.  The local connection to a community is undeniable.  It is in the DNA.

To viewers, Local TV Broadcasters keep them connected to their world.  In times of crisis, TV stations save lives with critical information that only a local presence can understand and communicate.

Today’s TV Station is Mobile

Today’s living room has extended.  People take their local stations with them on their smartphones and tablets, and stations are responding by investing in a system that allows their content to be picked up by their devices.  This signal is free, over-the-air, and has no impact upon data plans.

Today’s television environment is a much more direct relationship between the station and viewer than it’s ever been.  There’s never been a more effective way to target your customers than today’s local broadcast television.

You can attend Steve Lanzano’s NADA Workshop:
The Holy Grail: 21st Century Media Technologies

1/24/2014    2:00pm -  3:15pm      325
1/24/2014  10:30am – 11:45am     352
1/26/2014    3:30pm -  4:45pm      220-222

Social Media Questions Answered!

7 Jan

According to the most recent statistics from Pew Internet Research, 72% of Americans are using social media, but is your dealership? With all of the tasks that we are charged with in a day, it’s easy for social media to fall to the bottom of the to do list.  And even when it is a priority, there are so many changes taking place that it can be quite difficult to keep up with everything.scz

That said, social media could be a key player in the marketing of any dealership.   It can help the dealership connect to their community and support other businesses. It can be a great tool for listening to the needs of current customers and prospective buyers. It can be a great way to promote new vehicles and deals and it can help to tap into the passion that people have for cars.

If you are using social media and need some advice on taking it to the next level or are a struggling with getting started, we can help.  Make sure to visit the Social Connection Zone located at booth 3601 (right next to the NADA Pavilion) and get your questions answered.  This educational booth is designed to offer sessions and answered your one-on-one questions.  Whether it’s social media strategy to mobile apps, the Social Connection Zone is the place for answers.

Written by: Jessica Levin, Seven Degrees Communications, LLC

Guest Blog Post: How a $3,200 Cross-Promotion Returned 21% Sales and 8% Service Lifts

2 Jan

By GuesHendry, Cherilt Blogger – Cheril Hendry, Brandtailers, Irvine, CA
@Brandtailers

The age old saying, I know 50% of my advertising doesn’t work, I just don’t know which 50%, still exists. In fact, the online world may have increased that 50% to 75%. So what’s a smart dealer to do? What is actually working out there?

Answer: Modern-day Cross-Promotions. Where two or more businesses share a marketing event for mutual gain. No, it’s not just a tactic for the OEM’s. It’s available to every dealer, it has multiple benefits, including immediate sales, and it’s easier than most think.

For instance, did you know many fast food franchisees often look to cross-promote with a local car dealer? A single point Mazda store joined with a local Burger King franchisee and developed one of the most successful sales events in each store’s history. For 45 days every Burger King customer received an entry ticket to win a new Mazda 3. It was placed in their food bag, but that was only a small part of the cross-promotion. There were also point of purchase materials with lease specials, receipt swapping for extra savings at either place, service and sales offers on food tray covers, static window posters on Burger King entry doors, drive-through windows, dealership doors, plus other materials posted throughout the dealership showroom and customer lounge. The event was promoted on both websites, social media pages, mobile sites and via email. Customers in the Mazda store’s service drive even received coupons for free hamburgers, plus the chance to win a new Mazda 3 by visiting Burger King during the event.

At the end of this 45-day cross-promotion Burger King measured a 12% lift in sales that they directly attributed to the cross-promotion. The Mazda store had an 8% lift in service and a 21% lift in sales, verified by customer survey questions and sales data. But, even more important for the Mazda store’s long-term reputation, they aligned themselves with a big brand, and gained positive awareness from over 36,000 unique Burger King customers. The Mazda store’s ROI was phenomenal, especially since the Mazda 3 was insured and Burger King split all printing costs, plus paid for the free burgers offered to service customers. The Mazda store spent a whopping $3,200 for the entire event, and Burger King renewed for a second year. Now that’s a Whopper.

This is one of many great ideas available to dealers today who are willing to investigate cross-promotions as fresh alternatives to that 50% – 75% of advertising they know doesn’t work.

You can attend Cheril Hendry’s NADA Workshop:
Cross-Promotion Events to Drive Immediate Sales
1/24/2014       2:00pm -  3:15pm     Room 206 – 207
1/25/2014     10:30am – 11:45am     Room 228 – 230
1/27/2014      2:30pm -   3:45pm     Room 278 – 280

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