10 things that happened at #NADA2015

13 Feb

The four day NADA/ATD Convention & Expo brought in over 23,000 people from 53 different countries and a lot amazing things happened. For a full recap of the convention please visit nadafrontpage/nada2015, but here’s a few of our favorites from social media.

 

1. Over 1,100 attendees walked 1,580 miles for our first ever Pedometer Contest!

Let the game begin #NADAconvetion #NADA2015

A photo posted by Archy (@archyboy3) on

 

2. The Journey cover band, Evolution, rocked the house during Friday’s Opening General Session

 

 

3. Jared Hamilton’s NADA Super Session “Exceptional Experiences that Win Digital Buyers” was the most attended session with 556 attendees.

 

4. A Chinese Dragon made it way through all the Expo Halls on Friday.

 

5. Former NFL Player, Jerry Rice, made an appearance at the xtime booth, which made this woman very happy.

When I jumped up and down with @thejerryrice80. #bestdayever #goat #xtime #NADA2015 #jerryrice #49ers #sf #80

A video posted by Stephanie Dang (@sodangster) on

 

6. Our longest running exhibitor, Reynolds & Reynolds, celebrated their 50th year exhibiting at the Convention.

The Reynolds Customer Appreciation Reception is kicking off in style at #NADA2015 #ReyReyLife

A photo posted by Reynolds and Reynolds Careers (@reyreycareers) on

 

7. NADA exhibitor, DealerTrack, pulled out all the stop and had their event at AT&T Park on Saturday night.

#attpark #sanfrancisco #sanfranciscogiants #travel #nada2015 #California #notnj #greggallman #party

A photo posted by jimskeans (@jimskeans) on

 

8. Dealer Greg Noonan won the Adesa Auction for a Harley Davidson motorcycle benefiting Canine Companions for Independence.

We have a winner! #adesa #adesaauction #adesabooth3619n #harleydavidson #nada2015

A photo posted by 1littletonbo (@1littletonbo) on

 

 

9. Keynote Speaker, Jay Leno, reunited with the Tonight Show’s Kevin Eubanks

 

10. And this woman – who accepted the “Game Challenge” in the Mind-Body-Spirit Lifestyle Pavilion and showed us all Who let the Dogs Out. 

 

For more convention related information, make sure to follow us on Facebook, Twitter and Instagram (@NADAConvention).

 

ADESA to Auction a Harley-Davidson at the NADA Convention for Canine Companions

16 Jan

NADA Foundation to present $10,000 to Canine Companions Wounded Veterans Initiative

ADESA will auction a 2012 Harley-Davidson Heritage with 2,271 miles during the NADA Convention & Expo at the Moscone Center in San Francisco. The live auction begins at 1 p.m. on Saturday, Jan. 24, at the ADESA booth (#3619 Moscone North). There is no reserve. The auction is not open to the general public.

And earlier that same day, the National Automobile Dealers Charitable Foundation will provide a $10,000 grant to Canine Companions for Independence (CCI) at 11 a.m. on Saturday, Jan. 24 in the NADA Pavilion (#1301 Moscone South). Vietnam War veteran Marv Tuttle and his service dog will represent CCI. Bob Bunger, national director of development service for CCI, will accept the grant.

The proceeds from both events will benefit the NADA Foundation’s Frank E. McCarthy Memorial Fund, which supports CCI. McCarthy served as NADA president for more than 30 years.

San Francisco Neighborhoods

9 Jan

San Francisco, within its very finite boundaries, contains a seemingly infinite number of diverse worlds. They mix, spill into each other, and co-exist in ways that can be as breathtaking as the natural topography they cover.

san-francisco-county-mapFisherman’s Wharf: View sea lions, savor fresh seafood and board excursion boats.
North Beach: Home to Italian heritage,cappuccino, cabarets and jazz clubs.
Chinatown: The oldest and among the largest in the U.S., where unique architecture, intriguing alleys and shops abound.
Embarcadero/Financial District: Grab a locally-grown bite and hop an outbound ferry.
Union Square: Indulge in luxury shopping and people watching in this designer goods mecca.
SOMA/Yerba Buena: Home to Moscone Center, anchoring a neighborhood where world-class art galleries and museums mingle with sleek nightclubs.
Mission District: Enjoy murals, Latino culture and some of the best weather in the city.
Bayview/Candlestick Point: State park lands, diverse experiences, and one of the largest concentrations of working artists in the U.S.
Castro/Upper Market: Sweeping views grace the “gay capital of the world.”
Haight-Ashbury: Home to Alamo Square’s “Postcard Row” and the city’s tie-dyed roots.
Japantown/Fillmore: The Far East meets the “Harlem of the West.”
Civic Center/Hayes Valley: Eclectic shopping, performing arts and Beaux Arts wonder City Hall.
Nob Hill: features the best view of the bay and our famous cable cars.
Marina/Presidio: An urban National Park with scenic views of the Golden Gate Bridge.
Golden Gate Park/Sunset: Grassy Golden Gate Park gives way to sandy

What? Buy and Sell Cars from an Online Auction? No Way!

16 Dec

Guest Blog PosHadden, Dougt from:
Doug Hadden, ADESA
@ADESAauction

It’s hard to believe, but I still hear used car managers, GMs and owners tell me they refuse to buy vehicles from an online auction! If it was 1990, I could go with it. The reality is, it’s 2014 and those who still think online acquisitions are something those ‘geek types” do, will be left to sift through the leftovers. I’m not saying there will be an end to the brick and mortar auctions, there will always be a need for those. What I’m saying is, if you want to find the best possible selection of vehicles, the ones that have high retail demand, you better figure out how to make online acquisitions part of your regular buying routine.

There are many dealers that have successfully conquered buying and selling wholesale in the digital realm. It’s not as hard as you may think to set up a “war room” as some of my dealer friend’s have affectionately named the office where they have multiple monitors to bid and buy remotely at live auctions. They also bid and buy on static EBay style auctions day and night!
Is this something you can flip and switch and make happen overnight? No! But all you have to do is sit down and make a plan.

Plan to set aside the time understand the differences between online and in lane. Make a plan to get training and support from your on line auction. Make a plan to set up policy and procedures within your dealership’s wholesale team regarding on line purchases. Plan on making a couple of mistakes on your first purchases (it’s ok, it a learning curve). But most of all, plan on being able to find the cars you need to meet your used vehicle departments retail plan!


Learn more at Doug Hadden’s NADA Workshop:

Digital Whoelsale

Schedule:
1/22/2015      2:00pm – 3:15pm      3005W
1/24/2015      8:30am – 9:45am      3006-3008W

Webinar: Make the Most of Your NADA/ATD Convention Experience

12 Dec

calendarLearn what you need to know, before you go!

Start your 2015 NADA/ATD Convention off right. This webinar will discuss what to expect, how to maximize your time, and how to better utilize tools to help you get the most out of your convention experience. The presenters will explain convention resources such as the mobile app, program directory and social media, as well as help you make educated decisions about which workshops to attend.

Register now and take advantage of this webinar to hear from Convention and Expo planners as they give you an in-depth insider’s look of the Automotive Event of the Year!

Event Details:
Title: Make the Most of Your NADA/ATD Convention Experience
Date: Wednesday, January 7, 2015
Time: 1:00 p.m. ET
Duration: 60 minutes

Click here to register

Everything You Need to Know about #NADA2015

2 Dec

The 2015 NADA Convention & Expo is less than two months away. Did you know that we are in 4 buildings? Did you plan on staying until Sunday so you can hear from excutives at Google, eBay, Facebook and Twitter at our Sunday afternoon Technology Town Halls?

Take a look at this infographic for everything you need to know about #NADA2015.

 

everythingnew

 

 

 

Ready, Set, Text…Engage the Way Car Buyers Prefer

20 Nov
Pechstein, Scott

Scott Pechstein Autobytel, Inc

Guest Blog Post from:
Scott Pechstein, @autobytel

Technology has changed the way people communicate with each other. Over the decades, communication channels have evolved from the Pony Express, to the postal system, to fax machines and email capabilities. Today, there are myriad ways for people to communicate with each other, including social media.

The most significant communication evolution is mobile, and one-to-one texting leads the way in prevalence. Numerous studies compare the frequency of text messages sent and received versus the number of inbound and outbound phone calls. The younger population represents a staggering 21:1 ratio of text messages to phone calls, yet the 55+ population represents a sizeable 3:1 text-to-call ratio. The bottom line? Consumers of all ages prefer texting.

A key factor contributing to the growth of texting is the growth in smartphone ownership, and the automotive industry is realizing its benefits, with an average 63% of smartphone owners using their device while on a dealership lot. When it comes to lead generation, text leads are arguably more convenient and unobtrusive than traditional web-based leads. Texting offers immediate, convenient, and interactive two-way conversation, while enabling consumers at a competitor’s lot to text you with questions as they “showroom” other stores.

Capitalizing on the popularity of mobile usage and in particular, texting, is a business priority for dealers today. However, texting in a non-compliant manner without proper programs in place that integrate with your CRM tool to store dialogue and manage opt-ins and opt-outs is risky. Hefty fines tied to new TCPA guidelines make it critical for dealers to implement proper techniques that ensure compliance and keep text leads within a CRM environment – not on a salesman’s personal cell phone device.

Texting – the right way – is the best way to engage today’s car buyers. It’s proving to be an excellent communications tool for service customers too.


Learn more at Scott Pechstein NADA Workshop:


Text and Engage with Today’s Changing Consumers

Schedule:
1/22/2015 12:15pm – 1:30pm   3011W
1/23/2015 10:30am – 11:45am  3024W

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